KNEW is a proactive luxury lifestyle membership. It learns the taste of its members and reaches out via iMessage, WhatsApp, or SMS with the most extraordinary dining, culture, wellness, and travel experiences — before they think to search. Available in Atlanta, Miami, New York, and Washington DC.

Is $197 a month worth it?

KNEW is for members who refuse to waste a free evening on a mediocre experience. You're not paying for a reservation tool — you're investing in an invisible concierge that ensures your time is always spent exceptionally. Many members recover the cost on a single dinner.

Do I need to apply? What is the approval process?

Yes. KNEW is application-only. The application takes five minutes and asks about your home city, the places you already love, your typical hosting scenarios, and one pain point the current system creates for you. Applications are reviewed within 48 hours. Acceptance is based on fit with the community, not net worth.

How is my data protected and what does KNEW do with it?

Your taste profile, conversation history, and booking records are encrypted at rest, stored in a SOC 2 Type II compliant database, and never sold. We use this data exclusively to make your recommendations sharper. You can export or delete everything at any time from your account settings.

Who is behind KNEW? Who writes the recommendations?

KNEW is built by a team of operators with roots in hospitality, editorial, and software. Venues and experiences are independently verified by our editorial team — we don't accept placement fees from restaurants or hotels. Recommendations are insider-led, not sponsored.

Does KNEW work with specific restaurants and hotels, or is it independent?

KNEW is independent. We maintain direct relationships with venues so we can secure hard-to-get reservations — but no venue pays for placement, and no editorial decision is sponsored. The factual detail in every recommendation (counter seats, off-menu wine, chef's table timing) comes from firsthand verification, not press releases.

What tier should I apply for — Gold, Platinum, or Black?

Gold is the starting tier and what most members select. Platinum and Black are invitation-only and unlock expanded concierge capacity, group hosting tools, and access to private events. Start with Gold — tiers are earned, not purchased.

What if the recommendations don't match what I like?

Every recommendation sharpens the model. When something lands perfectly, we learn what to find more of. When it misses, we recalibrate. Most members tell us recommendations improve noticeably within the first 30 days — and if you're not satisfied after 60, we'll refund your first month, no questions asked.

What if I want to cancel?

Membership is month-to-month. Cancel anytime from your account — no calls, no retention flow, no friction. We believe the product should earn your renewal every month.

KNEW — Proactive Luxury Lifestyle Membership

Q: How is KNEW different from Yelp, Google, or Resy?

Those tools are reactive — you search when you're ready. KNEW is proactive. We track what's worth knowing before you think to look, and reach out to you directly when something matches your taste. You don't browse us. We come to you.

Q: How does KNEW learn my taste?

During onboarding, a concierge call builds your initial behavioral taste profile — preferences across dining, companions, vibe, travel frequency, and dietary constraints. Every subsequent interaction (what you book, what you skip, what you love) refines the model. Members tell us recommendations improve noticeably within the first 30 days.

Q: Can KNEW help me plan for a group — family, team, or client dinners?

Yes. Group planning is the hardest part of hosting — and where KNEW earns its keep. You can invite family, team members, or clients into a shared circle. KNEW learns each person's preferences, dietary needs, and aversions, then plans around the full group rather than just you.

KNEW is a membership-only concierge that learns your taste and surfaces the most extraordinary dining, culture, wellness, and travel experiences — delivered via iMessage, WhatsApp, or SMS before you think to search. Available in Atlanta, Miami, New York, and Washington DC. Membership is application-only at $197 per month or $1,997 annually.

How KNEW Works

We Learn. A brief concierge call builds a behavioral taste profile from your real choices — your tastes, habits, and standards across dining, culture, wellness, and travel.
We Curate. Shadow itineraries scan continuously for openings, reservations, events, rate drops, and rare availability — updating as you move.
We Deliver. Taste-matched recommendations arrive via iMessage, WhatsApp, or SMS — timed to your week, tailored to your taste, handled end-to-end by a concierge who already knows what you like.

Cities

KNEW is currently live in Atlanta, Miami, New York, and Washington DC. When you apply from a city we haven’t yet launched, you’re added to the waitlist and matched to your home city’s pipeline the moment it opens.

What Makes KNEW Different

Tools like Yelp, Google, and Resy are reactive — you search when you’re ready. KNEW is proactive. It tracks what’s worth knowing before you think to look, and reaches out directly when something matches your taste. Members don’t browse KNEW; KNEW comes to them. The factual detail in every recommendation (counter seats, off-menu wine, chef’s table timing) comes from firsthand verification, not press releases.

Membership

Gold. $197 per month or $1,997 annually. Application-only intake.
Platinum. Invitation-only. Expanded concierge capacity and group hosting tools.
Black. Invitation-only. Private event access and deeper relational planning.

Cancel anytime, month to month. Applications are reviewed within 48 hours.

Common Questions

How is KNEW different from Yelp, Google, or Resy?

Those tools are reactive. KNEW is proactive — it reaches out to you directly when something matches your taste, before you think to search.

How does KNEW learn my taste?

A concierge call during onboarding builds your initial behavioral taste profile. Every subsequent interaction (what you book, skip, love) refines the model. Members report that recommendations improve noticeably within the first 30 days.

Can KNEW help me plan for a group — family, team, or client dinners?

Yes. You can invite family, team, or clients into a shared circle. KNEW learns each person’s preferences, dietary needs, and aversions, then plans around the full group rather than just you.

Can I use KNEW when I am traveling outside my home city?

Yes. Your taste profile travels with you. KNEW handles hotel, restaurant, and cultural recommendations across all four live cities, plus flight and ground transport coordination.

What happens after I am accepted?

You receive a magic-link email, complete a 12-minute onboarding call, and receive your first set of matched recommendations within 24 hours via your preferred channel.

Contact

Editorial enquiries: hello@joinknew.com. Apply for membership.